Website Design & Development Services

Today, every business needs a website. Whether you have an existing site in need of a "makeover" or have no site at all, our web team can design and program a custom solution for your business. Whether you need a site that's basic, ecommerce enabled, or fully "tricked out" and animated, we will integrate graphics and content from other marketing materials to create a seamless brand experience for customers and visitors to your site.

Our Web Design Services Include:

• Internet Marketing Strategy Development
• Site Map Generation for New Sites
• Website Audit for Existing Sites
• Full-service Design and Programming
• Content Development and Copywriting
• Search Engine Optimization
• Streaming Media
• Analytics
• Comprehensive Options and Tools for Enhanced Functionality (see list below)
  

Options for Building Productivity, Management and Results:

Our team can add a wide variety of tools to your site for increased functionality. If you have a question about a service not listed here, contact us for availability.

• Database Management Tools

eMail marketing management tools allow you to build and manage your own subscriber and customer lists. You can access your data 24/7 and import it to or from Excel, MS Outlook, ACT!, or any text-based format with confidence that it is absolutely confidential and secure. Our tools give you the power of complex data querying, for example you can search and sort data by relevance to maximize campaign efficiency.

• Direct Sales

Virtual Touchstone™ is one of the tools we offer to companies with a direct sales force to effectively identify and manage promising sales leads. This identification happens via a prospect's behavior in response to online marketing initiatives. Using the Microsoft® Outlook® integration feature, your sales force can track the behavior of each individual sales lead. With this valuable information, you will be enabled to shorten sales cycles, close more opportunities and increase profitability.

• eCommerce Shopping Cart Services

In today's fast-paced world of business, companies of all sizes require the flexibility, security, high-performance and reliability of market-leading ecommerce shopping cart software and services. We offer full service website and ecommerce integration that will work and scale for you.

• eMail Creation Tools

Create, schedule, and send highly effective, personalized email marketing campaigns that reflect your branding and image. Our system will automatically detect AOL, HTML, and text-only recipients and send the appropriate format.

• eMail Marketing Solutions

Our system integrates seamlessly with your in-house corporate marketing strategies without the IT burden. No software installations or upgrades needed!

• "Do-it-yourself": Our system uses a secure, easy-to-use online application. All you need is a web browser.
• We offer professional email and form creation services from our team of experienced website designers, developers and campaign managers.
  

• Loyalty Building Tools

• Event Reminders: Triggered event auto-mailings, for example: birthdays, warranty registration/renewals, anniversaries, and more.
• Refer-a-Friend Tool: Leverage your current customer base to advertise for you by referring your services to others – a technique known as "viral marketing."
• Invite Tool: Taking "viral marketing" and email marketing to the next level, this tool lets your customers play "host" at your establishment.
  

• ShopSite Pro Stylophane Sales Analytics Tool (SSA)

For Shopsite users* we offer the easy to use, powerful SSA reporting tool designed to help ecommerce business owners and marketers understand their business at a glance. Featuring advanced email segmentation tools to turn improved customer knowledge directly into sales, the Stylophane Sales Analytics suite can help you make more money from your ecommerce site.
*(Also compatible with most other shopping cart programs)

• Statistics Tools

Analyze the success of your current campaigns and optimize future campaigns based upon results. In-depth statistics reporting allows you to track HTML open rates, click-through tracking, unsubscribes, opt-ins, survey hits, profile updates, referral rates, and revenue generated. All statistics are produced in real-time with full color graphs and charts.

• Streaming Media

Draw customers and make money with streaming video, audio and Flash media.
Media, entertainment, and enterprise/franchised businesses and others can all benefit from using streaming media to broadcast to geographically dispersed customers, employees and partners worldwide. Any department in an organization, including Marketing, Sales, Management, Human Resources and Customer Support, can use streaming media to cost-effectively deliver content online.

Use Streaming Media to Deliver:

• Live Audio & Video Streaming
• On-Demand Streaming
• 24 x 7 Live Radio Broadcasting
• Pay-Per-View Movies
• Marketing & Sales Videos
• Product Demonstrations
• Commercials & Movie Trailers
• Employee & Partner Training
• Corporate Communications and more
  

• Survey Creation Tools

You've worked hard to generate web traffic. It's imperative that you have the ability to collect names, email addresses, and profile information from the people who visit your website. Our system gives you the tools to build your own survey/sign-up-forms using a simple "survey-creation wizard." No HTML experience is required! All subscriber information is automatically segmented and delivered to your secure and proprietary database.

• Website Analytics

The days of carefree spending for online marketing programs are over. We understand marketing departments are being held accountable to produce results that help increase corporate profitability more than ever. Today's companies require an understanding of how their online marketing programs – including company Internet sites, email campaigns, and online advertising campaigns – are impacting their business. With this knowledge, businesses can optimize their marketing programs to ensure success.

As a hosted solution, one option we offer comes from Manticore Technology, which allows businesses to focus on delivering value to customers. Whether using the Internet to provide information about your products or to generate leads for your direct sales force, Manticore Technology can provide the solution for your needs.

We also offer Virtual Traffic Master™ 4.0 to provide your company with real-time insight into visitor behavior on your corporate or product Internet sites. Additionally, with integrated email campaign management, you can gain in-depth knowledge of how your email and web campaigns are working together to accomplish marketing goals.

Virtual Commerce Master™ 4.0 is another solution we offer to provide e-commerce companies with tools to analyze, understand, and optimize their e-business. Through our extensive, real-time reporting for example, you are able to gain full knowledge of revenue generation by product and shopping cart abandonment on your website. Using this knowledge to build your site more effectively, you are assured the maximum value of each customer. Additionally, with integrated email campaign management, you ensure that your direct marketing campaigns are working to drive your business forward – profitably.