This sample demonstrates our ability to provide "out of the box" thinking for publication advertising. Rather than making a conventional ad space buy of two full pages, we developed a series of three smaller ads to be run on consecutive pages, culminating in a full-page ad. This strategy allowed our client to dominate four spreads (not one) in a trade publication. After running the series in a few issues for maximum impact, we "pulled back" to run the smaller ads individually to save cost, but maintained the high recognition of a (now) established supplier in the industry.