The story of this packaging project involves complete re-branding. Our team named the product line, created its logo and brand identity and a quality image. Previously, the items were contained in generic boxes that gave the impression that the items were of low quality. We began by packaging the rebuilt product line with all new photography and graphics, featuring a bold red theme color. When the manufacturer decided to produce an all-new product line, we used a metallic gold to distinguish one group from the other, using the now familiar look to create a strong brand family that increased sales.