Our client, a licensed Nurse Practitioner, operates a clinic that focuses on individualized, personal healthcare for women. Working together, we began by clarifying the name of the practice. Calming, natural colors were chosen and a custom interpretation of the medical caduceus symbol was rendered to incorporate a heart, sending a message of genuine care.

The tagline "Integrated Medical Care for Life" describes the clinic's approach to long-term, pro-active care.