The name of this business offered us ideal choices that were discovered as the design exploration progressed. The name itself was descriptive of one of the company's central product offerings – alternative wind energy. Solar energy, however, was also a part of their product mix. We tried various versions of the "W" of the company name and repeated it to create the icon. We chose three different colors to symbolize green energy (green), solar energy (orange), and clean air (blue). We played up the idea of the three blades used by wind turbines by using three "W"s in each color and in the process created a "negative space" in the center which formed a "sun."

The tagline in this case, "Fuel Cell Inclusive Solar and Wind Energy Solutions," is descriptive and highlights a feature that makes their products unique. The text is displayed near the logo in marketing materials, not directly under the logo.