Technology companies often present a unique challenge in branding. The products developed are "abstract" – more a process or solution than "tangible goods". When we designed and finalized this icon, we had not been told that the first software product to be launched for sale was called Links, yet from the information gathered from the client, our icon hit a bull's eye, despite a lack of complete disclosure.

The tagline "Planning & Management of the Network Infrastructure" is a concise description that informs and clarifies the business' focus, while the company name does not.