The "before and after" of this client's brand is dramatic (call us to view a special presentation of before/after case studies). The icon used in the original logo was a triangular graphic that had no meaning, as was true of the company name – Rho – the Greek word for the letter "R" (the first letter of the owner's last name). We learned that this staffing company specialized in "leasing" technology professionals, which we used to develop a new, more descriptive company name: RhoTech. The icon also tells a story that the company is a "satellite service provider", to the "core" of an organization.

The tagline "Professional Resources" encompasses a variety of services offered with room for expansion.