This re-branding project for a manufacturer of in-home theater seating and equipment utilizes a font from the original logo that the business owner did not want to change. An entirely new icon was custom designed, replacing the prior "cartoon style" film reel with one that is "three dimensional" and integrated with the company name. We also changed the color of the word "Premiere" to gold, then added effects to the original font for a more upscale image.

The original tagline "Home Theatre Surroundings" was preserved in this case as a straightforward description of the company's products and services.