A new corporate identity and four product sub-brands were required for Gregg Manufacturing, originally a leading supplier of zip-around book covers. Gregg products are sold through major retail chains and Christian book stores nationwide.

When the company was renamed Gregg Gift Company, a new image and logo were needed for branding, plus the expansion of product lines beyond book covers to inspirational gift products required sub-branding for several distinct markets. The new logo uses a natural color scheme and a grape leaf as its icon. Building upon the look of the new corporate logo, sub-brands were developed for four new product lines: baby (baby Gregg), kids (Gregg Kids), teens (Gregg Gear), and the general inspiration / gift market (Gregg Gifts).