GoPad is a new automotive accessory that cushions the arms of drivers via an easy to install pad that fits on the top of vehicle doors. The name was chosen to communicate comfort "on the go," while the 3-D effect added to the word "Pad" looks like a cushion, reinforcing the primary attribute of the device. Custom italic letters convey forward motion.

The tagline "On-The-Go Comfort Every Mile You Drive" describes a key benefit for purchasing the product (Comfort) and its use (Every Mile You Drive).