This company provides "green" construction services that include the use of recycled concrete and other materials. Three colors were selected to be used in the logo: green (to symbolize environmentally-friendly products), gray (for concrete), and blue (for the globe/earth). Two main words of the company name begin with the letter "G," which we stylized as a custom icon to reinforce the concept of recycled materials.

The tagline "Constructing the Future of Green Buildings Today" summarizes both the current – and future – involvement of the business in an emerging industry.