A large manufacturer specializing in all types of bags – from totes to laptop cases and much more – chose to develop a new line of "environmentally-friendly" products made from recycled materials. After an extensive name study, EcoOne was chosen. A variety of construction materials are used to produce the finished goods with labeling required to distinguish them. We used this text in a ring around the master logo. The result is an easy to identify, bold, and contemporary brand that is easy to read even in the smallest application, such as a woven label or hang tag. Blue and green were used to symbolize the environment and "green" products.

The tagline in this case is the descriptive text surrounding the EcoOne master logo.