Marketing to a specific vertical market – advertising agencies in this case – can be a challenge. This sophisticated audience bombarded with many creative marketing materials, required our mailing piece to have true "stopping power." We chose to use an ‘extreme" approach that was out of the ordinary, to say the least – an oversized postcard measuring 14" wide by 11" deep. We focused on issues agencies could relate to with humor and a compelling offer to shift their allegiance from existing vendors to our client.